nike-kobe-bryant-hyperdunks

This video is about a month old, but still awesome nonetheless. It features Kobe Bryant putting on his black and yellow Nike Hyperdunks and leaping over a speeding Aston Martin. This video was released by Nike as part of its viral marketing campaign, and Kobe was in no real danger. Within days of its release, the Kobe Hyperdunk video was an enormous success that generated huge hype for the shoe.

Get the latest Flash Player to see this player.

The Hyperdunk is Nike’s strongest and lightest basketball shoe in existence. This will be the official shoe for Team USA at the Beijing Olympic Games this summer. Every player for every sport will be issued a pair of these bad boys. Hot, right?