Money is something that everyone has spent, saved, cherished, and lusted for at one point or another during their lifetime. In a capitalistic society, money is the cornerstone of a good, happy, and prosperous life. The “Understand the Real Value of Money” series, by JWT Sao Paulo agency, comments on the histories of some of the most powerful nations in the world and their flaws. The design value of these images is simply stunning and inspirational. Represented here is the dollar, yen, and euro, respectively. Highlighted issues in these three images include war, pollution, greed, illegal immigration, accidents, terrorism, capitalism, religion, and drugs. This print campaign is teeming with symbolism and allusions.

Do you know what your currency represents?

The Value of a Dollar

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