These days, it feels like everywhere you look you see things labeled “eco-friendly.” From reusable grocery bags to ShitBeGone toilet paper (which by the way is made of 100% recycled materials), the consumer world has seemed to become a bit more resourceful with their raw materials. Art and culture, in the same light, isn’t too far behind.

Paul “Moose” Curtis, a British street graffiti artist currently residing in San Francisco, is a perfect example. He creates dazzling designs on urban structures. He is most well known for his involvement in projects with Microsoft’s XBOX and Smirnoff. Oh, and he doesn’t use paint to make his graffiti.

Clorox and their new environmentally friendly product line Green Works is helping to showcase the ingenuous techniques of graffiti artists like Paul Curtis. It’s also spreading awareness of just exactly how dirty the world really is. Rather than paint on the walls, Paul cleans them using the new Green Works products and creates stencil murals. It is a process sometimes referred to as “reverse graffiti”, in which the artist takes off layers of dirt or paint from a wall to create a piece. Because of its lack of paint, reverse graffiti is generally considered legal; but, a word of caution, my friends - Paul Curtis has recently been charged in the United Kingdom under the Anti-Social Behavior Act and, while the charges or the sentence may not be clear, reverse graffiti, just like its standard counterpart, is not widely accepted by all.

For more info, check out reversegraffitiproject.com.

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