Leaders of the Boston-area sneaker elite, Concepts, teamed up with Nike Sportswear and DJ Clark Kent, to serve a more than generous offering for the sole that is guaranteed to give sneaker heads something to be thankful for well after the holidays have ended.
The Black Friday Nike Air Force 1, personally designed by sneaker enthusiast DJ Clark Kent (not to be confused with a “collector”), has redefined and reintroduced the term “classic” in relation to this popular Nike style. The shoe is, as Clark Kent described at today’s Concepts drop, “a fly luxury shoe without the luxury price tag”. The sneaker’s details include black pony hair, lenticular material, black patent leather, and a rainbow candy sparkle sole. We’re willing to bet that Clark’s impressive 1,800 pairs of Air Force 1’s, which are part of his massive 2,200+ sneaker arsenal didn’t hurt the chances of his design making it into production.
The Black Friday Air Force 1 dropped today, November 28, 2008 at 3 retail locations (see below) in celebration of the most anticipated shopping day of the year, Black Friday. Jetcomx was present at the Concepts drop to catch it all first hand.
Clark Kent first stopped at 21 Mercer (NYC) before making his way to Boston to sign sneakers and discuss how much better he feels that the New York Giants are than the New England Patriots. A crowd of about 150 people stood outside of Concepts, some of whom had traveled from as far as California’s Bay area to purchase the shoe. The first person in line, who’d been waiting since yesterday, broken foot, wheel chair and all, was handed back his money and given his pair of Black Friday Air Force 1’s free of charge as a gift from Clark Kent and Concepts, for being so dedicated.
In addition to the new Air Force 1’s, the world renowned DJ and Producer has also put together a little something extra for those of who truly appreciate the classics; a 51 track mixtape, titled The Black Friday Massacre, featuring everything from A Tribe Called Quest, to The Delphonics. When asked about the thought process behind selecting the tracks for The Black Friday Massacre, Kent said,
“Black Friday is a feel good day. I wanted the tone of the CD to reflect that feel good vibe, so I picked songs that [when heard] can take you back to a time when hip-hop felt good. I couldn’t have created that vibe by using music that came out recently because the music that’s out right now isn’t timeless and has no identity. When you hear this mixtape, these songs that you can identify with, they’ll take you back and if you can’t identify with the songs, each will teach you something about what timeless hip-hop is.”
Listen to a sample:
In addition to the release on November 28th, the Black Friday Nike Air Force 1 will also be made available at retailers across the US on December 20th, 2008.
(Thank You to Tarek, Deon, Frank the Butcher and Jimmy of Concepts*)
Here is the shoe release schedule for Black Friday:
Nike Sportswear at 21 Mercer (4:00 AM)
21 Mercer Street
New York, NY
Concepts (10:00 AM)
37 Brattle Street