“Just as I was finally reaching a point in my life where I was beginning to feel a part of something, I’ve become restless for a new me.” The slogan of the Quiksilver Women ad campaign sums up the reason that after 40 years Quiksilver has decided to develop a new women’s line. Since its start, Quiksilver has been focused on creating clothing for the surf guys. Eventually, the company developed Roxy for the beach directions. However, Quiksilver decided to go away from the beach with their new women’s line that focuses on a more mature and fashionable woman. There is still a surf culture influence behind the new line, but the clothes have a more dressed up feel to them. It’s the Roxy girl when she goes away from the ocean and into the city.

Read More