Johannesburg and the 100 Trillion Dollar Ad Campaign

Zimbabwean Currency Wallpaper Art

Unless you’ve been living under a rock for the past couple of months or inside a deprivation chamber in prepartation for a mission to Mars, you’re well aware that the state of the world economy has turned to complete shit. One of the nations that is feeling the burn much worse than we are is Zimbabwe. The African nation is currently undergoing what is known as hyperinflation, which basically means that prices are rapidly increasing as the value of the currency is rapidly decreasing. Six months ago, the inflation rate was calculated to be at a staggering 516 quintillion percent or 516,000,000,000,000,000,000%. Zimbabwe’s currency has since been pronounced dead.

Earlier this week, the newspaper known as The Zimbabwean created one of the most unique and eye-catching guerrilla ad campaigns. In order to spread the word about the current dire conditions in Zimbabwe, they created posters, flyers, billboards, and murals made from Zimbabwean notes. They chose to display their works in downtown Johannesburg, South Africa.
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