Indie art, fashion, music, graffiti, and design magazine Beautiful/Decay is undergoing a complete overhaul. Starting with their July 2009 issue, Beautiful/Decay will have a number of new and innovative changes. I like to think of it as Beautiful/Decay 2.0. The magazine was started over 10 years ago as a hand-copied, black and white ‘zine. Since that time, it has quickly blossomed into one of the most well-known magazines in the industry. Today though, the state of the economy is wreaking havoc on many companies and businesses. Beautiful/Decay is no exception to that fact. But, instead of laying off workers, watering down content, or even going out of business, Beautiful/Decay has decided to be proactive about the situation and implement unique changes. They are even doing their part to be more environmentally friendly.
One thing we’ve always disliked about the mainstream print industry is that it can be wasteful. Newsstands throw away all unsold magazines, averaging a 40-60% waste rate. In keeping with our commitment to staying green, Beautiful/Decay will instead send issues straight into the hands of subscribers, rather than dumpsters.
The new, revamped July 2009 issue of Beautiful/Decay will have the following features:
- No more traditional advertising. This means that things like full page ads are a thing of the past.
- The page count of the magazine has increased by 50%. There will now be over 164 pages of content.
- Features in the magazine now have double the page space, with more images & articles. Articles now run anywhere from 16-20 pages in length.
- Each magazine is hand numbered and limited to 1,500-2,000 copies.
- Each issue comes with a limited edition collaborative artist project ranging from inserts, stickers, posters, to original artwork
- Presented in new format & size, including French flaps and multiple printing processes within
- Released 3 times a year (once every 4 months)
We here at Jetcomx are eagerly awaiting the release of this issue. Issue 1 will feature hand-drawn, original artwork by Beautiful/Decay artist Kyle Thomas. These are going to sell out quickly, so be sure to subscribe to reserve your copy.